NOSTALGIC AND MIGHTY

client: Stone’s Throw Farm Co.
skill: Visual Identity

Just outside Fort Worth, Texas, you’ll find a small farm run by a special family with a special mission. With a fleet of rolling farm stands and a stand alone grocery store, Stone’s Throw Farm Co. provides work opportunities for individuals with special needs.

Nostalgic and mighty, our heroic wagon stands proud as the anchor to this complex visual identity system. The first piece of “equipment” on the farm and the inspiration behind the original logo; this redesigned red wagon is an ideal icon.

/ logo /

Hand-crafted to fit the farm, this custom logotype pays homage to the original farm signage and allows the brand to lead with authenticity. The wagon’s heroic stance promotes confidence while clean illustrative line work provides approachability.

/ wordmark /

Visual ambassadors. Bringing local products to local people, the bold colors, patterns, and vibrant personality are impossible to ignore when one of these farm stands rolls into your neighborhood or market.

/ color pallete /

/ typography /

A product of the 70’s, American Typewriter is a defining moment for the brand as it gives a knowing nod directly to the old-school. Garage Gothic brings Texas grit and bold structure to this charismatic visual identity.